A strong marketplace profile answers the questions a couple would normally need to ask before deciding whether to contact you. It should reduce uncertainty without trying to say everything.
Make the first screen specific
State the service, location and the type of experience you provide. Avoid broad claims that could describe any business.
Use the headline and opening paragraph to help the right couple recognise the fit quickly.
Show consistency, not only highlights
Choose images that demonstrate complete capability: different environments, event stages, guest counts or client needs.
Organise the portfolio so couples can understand what a full booking may look like.
Explain services and starting points clearly
List the main services, package structure and what typically changes the price. A starting price is useful when paired with context.
Avoid making couples request a quote simply to learn whether the service is within their range.
Make the service and pricing structure easy to understand.
- Core service and deliverables
- Starting price or realistic range
- Common upgrades
- Travel limits
- Response and delivery timelines
Use reviews as evidence
Specific reviews are more useful than generic praise. Encourage couples to mention communication, process, problem solving and the final experience.
Respond professionally to reviews.
Make the enquiry action easy
Ask for the event date, location, guest count and service being considered. Keep the form short but useful.
Display website and social channels where available, but keep the primary action clear.
Complete a monthly profile audit
- Headline and description are accurate
- Best recent work is visible
- Packages and prices are current
- Website and social links work
- Reviews reflect recent clients
- Enquiries receive useful replies
